Welcome Friends!

If you’ve ever Googled “Is Finland worth visiting?” or “Will I actually see the Northern Lights, or is that a scam?”—congrats, you’re in the right place! Hei from Finland is your ultimate travel guide to this magical, underrated Nordic paradise.

Here, you’ll find in-depth guides, travel hacks, the coolest hidden gems and all the insider info you won’t get from your average travel guide.

My favorite thing about Finland:

“It’s almost never crowded. Seriously, whether you’re strolling through the city or wandering the woods, there’s always a spot just for you. No need to fight for elbow room.”

01

Big time foodie over here! Give me all of the cinnamon buns and shrove buns and I’m good!

02

Coffee dates are my thing! Or, honestly, any occasion where coffee is involved.

03

My ultimate happy place is our family’s summer cottage (no WIFI, no running water… And I love it!)

how I got Here

I went from hating Finland to loving it

I was that girl who dreamed of escaping, chasing big cities, crazy adventures, and anything that felt more exciting than my little homeland. Finland? It seemed too small, too cold, and honestly… too boring.
But then, everything flipped.
I can pinpoint exactly when it all changed. Two moments really stand out. The first was when I was an au pair in Spain. It was my first taste of living abroad, and wow, it made me see my home country through a totally new lens. I was finally able to appreciate Finland’s quiet beauty in a way I hadn’t before.

But the real shift happened during the 2020 lockdown. Stuck here with nowhere to go, I was forced to explore. And that’s when it clicked. I started discovering what makes Finland so incredible—our untouched nature, the sense of peace you can find just about anywhere, and the four seasons, each one so beautifully different from the next.
Now? I honestly can’t imagine living anywhere else.
It’s funny how life works, right? What once felt like the thing I had to escape from is now the thing I hold closest to my heart.

Favorite snack

Fazer chocolate or salmiakki

Favorite Drink

Coffee. Because obviously.

Favorite mug to drink

Any Moomin mug

Favorite place in finland

My family’s summer cottage

Favorite finnish holiday

Midsummer or Christmas

Favorite Finnish Holiday Treat

Christmas Tarts

You, My Friend

have come to the right place

I’m Sofia, a born-and-raised Finn who knows this country inside and out. I started this blog because, after years of answering the same “So what should I do in Finland?” question, I figured—why not put it all in one place? My expertise? Being a local who has spent a lifetime uncovering Finland’s best-kept secrets and finding ways to enjoy this stunning country without selling a kidney.

When I’m not exploring new places, you’ll probably find me drinking way too much coffee (seriously, we Finns are obsessed), ranting about the weather, or explaining to confused tourists why we have saunas everywhere, even at the Helsinki airport.